Founders in SheWorx are women who embody three core values. We call these the AAA Values: Ambition — We set big goals and push ourselves outside of our comfort zone. Action — We work around constraints and always find a way to get things done. Altruism — We give back to our communities and encourage the success of other women.
Meet Adela, one of the many incredible founders attending the upcoming SheWorx100 Summit.
1. What does your company do?
Adela is the Founder of Style Lyrical, a fashion tech start up, that offers personal styling with clothing delivery, for women who struggle to find the time to shop online and offline. Style Lyrical’s professional stylists handpick three outfits that reflect a customer’s personal style and taste from boutique brands and deliver them straight to her door. Style Lyrical was born out of a desire to help busy women, who feel overwhelmed in the morning whilst wondering what to wear.
2. What impact are you making? What does this impact look like in 10 years?
We support women who lack the time to shop for empowering clothes due to demanding work and home lives. We also support women who find the process of shopping overwhelming because they may feel intimidated by skinny sales assistants and lack confidence.
Our customers reach out to us thanking us for their empowering outfits and many have nicknamed our Style boxes as a “box of confidence.” That’s our mission – to make every woman feel confident when she walks out of the door and never feel the need to shop for clothes again.
3. How do you embody the SheWorx AAA Values of Ambition, Action, Altruism in your work and life?
I’ve had a brilliant 13 year consulting career at Accenture and Sky in which I developed a good sense of business acumen but I always wondered if I could start my own company from scratch. Entering organisations and changing them in some positive way is very exciting, but I wanted to take what I learnt and build my own team and launch a product. Since leaving Sky I’ve managed to acquire an investor, launch my service, attract my suppliers, develop my packaging and branding and, most importantly, have a regular flow of customers.
I strongly believe in helping and supporting other female entrepreneurs who are asking for help. There are certainly not enough female entrepreneurs in London. Since launching I have given talks and spoken at panels at places such as Accenture, Grace Belgravia, General Assembly and Escape The City to share my journey and encourage other women to take the leap into entrepreneurship. Often helping someone is a selfless act, but I believe in putting good karma out there, as it will always come back to you.
4. Why are you excited about the SheWorx100 London Summit? What is the best part about being in the SheWorx community?
I’m super excited about connecting with investors who genuinely support female leaders and getting constructive feedback and advice on my pitch. I’m also looking forward to meeting other female leaders to connect with, share ideas and lessons learnt.