SheWorx AAA Spotlight: Amanda Greenberg, Co-Founder and CEO, Baloonr

Founders in SheWorx are women who embody three core values. We call these the AAA Values: Ambition — We set big goals and push ourselves outside of our comfort zone. Action — We work around constraints and always find a way to get things done. Altruism — We give back to our communities and encourage the success of other women.

Meet Amanda, one of the many incredible founders attending the upcoming SheWorx100 Summit.

1. What does your company do?

Baloonr removes bias from collaboration and decision-making, so that companies gain access to otherwise unreachable insights. 

2. What impact are you making? What does this impact look like in 10 years?

When developing Baloonr, our team dug into hundreds of studies across the areas of cognitive science, psychology, neuroscience, social science, public health, and psychology with one question in mind: How do you get the best and most information and insights out of a group in the most efficient way possible? In groups and companies, a wall is created that locks knowledge in peoples' minds. This wall is complex and is a result of corporate culture, group dynamics, bias, and fear of failure. We create a more productive and equitable workplace by removing that wall and driving inclusive innovation. That’s what we provide for our customers, like Bosch, BMW, AbbVie, Dartmouth College, and the Children’s Hospital of Philadelphia.

In 10 years, our plan is to have ushered in a new wave of productivity that is specifically focused on mitigating bias. This wave will have a dramatic impact on the workplace - every aspect will change - from hiring to strategic planning to product development - and it will be moving toward a true level playing field. 

3. Why are you excited about the SheWorx100 Summit? What is the best part about being in the SheWorx community? 

I have heard great things from previous attendees, and I am thrilled to attend this year. Oftentimes, the challenge is finding a strong intro or the right connection. Providing an approach focused on relationship, action, transparency, collaboration, and accessibility is incredibly exciting. 

Are you building an incredible company? Join us at the upcoming SheWorx100 Summit in SF and London.


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