SheWorx AAA Spotlight: Elizabeth Van den Berg, Co-Founder, TMARA

Founders in SheWorx are women who embody three core values. We call these the AAA Values: Ambition — We set big goals and push ourselves outside of our comfort zone. Action — We work around constraints and always find a way to get things done. Altruism — We give back to our communities and encourage the success of other women.

Meet Elizabeth, one of the many incredible founders attending the upcoming SheWorx100 Summit.

1. What does your company do?

TMARA is an industry leading market adoption specialist, who applies a proprietary methodology to predict which new products and services will gain traction, even before launch. For products already in the market, our method can help refine the offering to significantly accelerate traction. 

2. What impact are you making? What does this impact look like in 10 years?

The ability to predict and affect market adoption is game-changing. We are able to help start-ups and investors channel their resources where there is the most opportunity and the least amount of risk. 

3. How do you embody the SheWorx AAA Values of Ambition, Action, Altruism in your work and life?

Market adoption is the only reliable leading indicator of success. Our ambition is to help more start-ups succeed and make early stage investments in those companies that will achieve natural market pull. 

Ambition, Action and Altruism: I am restless and it reflects in my ambitions - learn, grow and make a difference. Edison said genius is one percent inspiration and 99% perspiration. I feel the same about ambition - it takes action to turn it into reality. I also believe that you can make the biggest impact when you are in a position of strength yourself. 

4. Why are you excited about the SheWorx100 London Summit? What is the best part about being in the SheWorx community?

Exposure to so many inspirational, interesting people and business ideas. The drive and determination of the people in the community and the quality of the speakers and events.

Are you building an incredible company? Join us at the upcoming SheWorx100 Summit in London.


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