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SheWorx AAA Spotlight: Lynn Kingelin, Founder & CEO, Brand Concierge

Founders in SheWorx are women who embody three core values. We call these the AAA Values: Ambition — We set big goals and push ourselves outside of our comfort zone. Action — We work around constraints and always find a way to get things done. Altruism — We give back to our communities and encourage the success of other women.


Meet Lynn, one of the many incredible founders attending the upcoming SheWorx100 Summit.


1. What does your company do? 

Brand Concierge opens doors to the top agencies in marketing, branding, PR & advertising around the world. Your unicorn vision is roadmapped as individual, pay-as-you-go services & media spend in an agency created, online marketing plan.


2. What impact are you making? What does this impact look like in 10 years?

We are pre-launch and will launch this summer with a great list of agencies and brands eager to use our marketplace platform. 

I want to us to be pivotal in creating the next generation of brands. We are intending to grow an underserved market. So in 10 years, I see the landscape of newcomer brands overtaking established, dominate players because they've learnt how to spend their marketing budgets in an agile way.


3. How do you embody the SheWorx AAA Values of Ambition, Action, Altruism in your work and life? 

I love sorting out people's brands. I designed retail stores for 20 years. I've mentored solo-preneurs in fashion/accessories and startups for about 12 years over lots of coffee. They don't have the £50K 'minimum spend' to walk through an/our agency's doors, so I connect them to people and help them re-position their brands to differentiate.

I even developed a free brand positioning app with competitive analysis built in for the startup community to use. 


4. Why are you excited about the SheWorx100 London Summit? What is the best part about being in the SheWorx community?

I thought the Summit last year was amazing. A friendly crowd with positive energy and the format was supportive of all business stages.

Through SheWorx, I found the first member of a mastermind group that I have been wanting to put together for awhile. So thank you.



Are you building an incredible company? Join us at the upcoming SheWorx100 Summit in London.

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