SheWorx AAA Spotlight: Randa Bennett, Co-Founder & CEO, VeeLoop

Founders in SheWorx are women who embody three core values. We call these the AAA Values: Ambition — We set big goals and push ourselves outside of our comfort zone. Action — We work around constraints and always find a way to get things done. Altruism — We give back to our communities and encourage the success of other women.

Meet Randa, one of the many incredible founders attending the upcoming SheWorx100 Summit.

1. What does your company do?

VeeLoop is an online approval and payment service that empowers teens and tweens to shop online - the teenager picks, the parent vets and pays! 

VeeLoop is the virtual equivalent of going shopping with a teen - the teen fills up the basket online, sends it to the parent, the parent reviews and pays in their own time, wherever they are, keeping everyone in the loop with online shopping. 

2. What impact are you making? What does this impact look like in 10 years?

VeeLoop’s vision is to become the main online payment method for young people and a one stop for parents to approve teens orders from multiple retailers with the convenience of one simple checkout journey.

We aim to get at least 50% of pocket money spent through VeeLoop. We see teenagers and even students receive their allowance via VeeLoop and buy the things they need online, with their parents peace of mind. 

We are starting in the UK but will expand to support families and children all over the world to help them enjoy the connivance of online shopping safely

We also want to create the best place to work for women. We recognize that there are so many talented women that struggle to get back to work after starting a family; we will create a stimulating and flexible environment to harness this talent

3. How do you embody the SheWorx AAA Values of Ambition, Action, Altruism in your work and life?  

Love this question, it speaks my mind 

Ambition - We have been told in few pitches that we are very ambitious; even though this isn’t meant in a positive way we take it very positively because we have a plan.  We think it, plan it, work it and starting to achieve it 

Action - We have so far self funded VeeLoop, we built the system from scratch and integrated it with a large e-commerece platfrom. Our business model relies on integrating with multiple retailers, we know we will face many technical and commercial challenges with each retailer but that doesn't stop us. Its scary but we are excited and prepared to work hard to make it a success!

Altruism - Having been an immigrant and a refugee in this country where I felt accepted and welcome, I would love to help other female immigrants realise their potential and break the bounders weather they were brought up with those boundaries or acquired them through the challenges of immigrating to a new country.  

4. Why are you excited about the SheWorx100 London Summit? What is the best part about being in the SheWorx community?

I’m looking forward to building a stronger network of female founders to share and inspire each other. I love it when women get together and become a force to help and push one another forward.  

Are you building an incredible company? Join us at the upcoming SheWorx100 Summit in London.


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