- About SheWorx
SheWorx Roundtable: Catherine Ulrich, Managing Director, FirstMark Capital & Courtney Murtha, Alva Advisory Services
1. What kinds of projections are investors looking for?
2. How do you prepare a solid financial foundation that will allow you to grow and scale?
3. What are the biggest mistakes entrepreneurs make in their financials and how to avoid them?
The SheWorx Roundtables are reserved for ambitious entrepreneurs with launched companies. Individuals of all gender preferences and backgrounds are welcomed at our events. If you provide a service to entrepreneurs and would like to partner with us please reach out to firstname.lastname@example.org with subject line "Service Provider Partnership".
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Courtney Murtha is the President at Alva Financial.
Alva Advisory Services, LLC provides startup support, accounting and bookkeeping, and tax advisory services to help innovators access the support they need to build successful companies. As a division of The SDDCO Group, Alva is powered by a world class CPA and consulting firm. Headquartered in NYC, SDDCO has been providing clients with accounting, bookkeeping, and financial management services since 1952.
Catherine Ulrich serves as Managing Director at FirstMark Capital, L.L.C. Ulrich served as Chief Product Officer at Shutterstock, Inc. since December 2014 until June 8, 2017. She was responsible for leading the Shutterstock's overall product strategy and innovation roadmap. She has expertise in creating global subscription products that delight customers and are easy to use regardless of platform or device. She served as the Chief Product Officer at Weight Watchers International, Inc. She oversaw product, user-interface and design, as well as content and consumer analytics teams. Ulrich holds a B.A. in engineering from Harvard University and a Certificate in Public Health Policy from Harvard School of Public Health in conjunction with Harvard College.