A business can live or die based on the strength of its marketing, and yet so many companies view this growth engine of their business as a ‘cost center.' In this presentation Sieo, a marketing and creative agency that works uniquely with startups, will lay out the fundamentals of a robust digital marketing strategy. Come away from this talk understanding why your marketing funnel matters, what tech you can use to support your marketing efforts, and why marketing should be top of mind for every CEO.