At this SheWorx breakfast, we sit down with Katie Hunt, Co-Founder and Investment Partner at The Fund, a first-of-its-kind early stage venture fund created and fueled by over 75 successful New York City founders & operators who care deeply about supporting the next generation of this city's entrepreneurs. We’ll discuss:
How do you create an authentic brand that the market will respond to?
What is MVB (minimum viable brand)?
What are some actions a founder can take to build a competitive moat around their brand?